Smartofood

Smartofood operates as a FoodTech company, providing a subscription-based SaaS ecosystem of IT solutions for restaurants, cafes, and other food service establishments that offer delivery and takeaway. Officially founded in 2021 and headquartered in Tyumen, Russia, the company's origins trace back to 2012. Founders Andrey Shatskikh and Dmitry Ivanov initially launched a food delivery service called "Suare" in Tyumen. The experience of managing their own growing delivery business, which expanded into a chain of sushi shops, revealed critical needs for better automation and technology to compete with larger brands. This firsthand industry experience led them to develop their own information system, initially named Ferone, which evolved into the Smartofood platform.

The core of Smartofood's business is a platform that enables food service clients to quickly launch and manage their own branded digital storefronts without requiring technical expertise or paying commission fees to third-party aggregators. Revenue is generated through tiered monthly subscription plans. The service package includes a customizable website for delivery and pickup, a mobile application for customers, and a QR-code menu system that allows for in-restaurant ordering and payment. A key selling point is its deep integration with iiko, a popular POS system in the region, which allows for seamless, automatic synchronization of menus, orders, stop-lists, and loyalty programs. The platform also integrates with analytics tools like Yandex.Metrica and Google Analytics, providing clients with valuable data on sales and customer behavior to inform business decisions.

The company's platform is designed to handle complex delivery logistics, including setting minimum order amounts, shipping costs, and defining specific delivery zones. For the end-user, it offers a straightforward interface for ordering, online payment, real-time order tracking, and a loyalty rewards system. Having reached self-sufficiency in 2024, Smartofood has supported over 500 establishments, processing a total order value exceeding 3.3 billion rubles. The company has successfully raised capital through multiple funding rounds, including an equity crowdfunding campaign that secured 27 million rubles, to fuel its expansion.

Keywords: FoodTech, restaurant SaaS, delivery automation, online ordering system, iiko integration, QR-code menu, restaurant technology, food delivery platform, white-label restaurant app, subscription-based service, restaurant management, takeaway solutions, customer loyalty program, POS integration, digital menu, e-commerce for restaurants, cloud kitchen technology, Tyumen, Andrey Shatskikh, Dmitry Ivanov