smartlure
IoT-enabled fishing lures providing environmental data analytics.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
$352k | Growth Equity VC | ||
| Total Funding | 000k | ||
SmartLure Corp., founded in 2017 by Yuki Okamura, is a Japanese company based in Sapporo that operates at the intersection of fishing and technology. The founder's journey began from a desire within his local fishing community to find a better way to collect and analyze information while on the water. This led to the development of an Internet of Things (IoT) solution integrated directly into a fishing lure.
The company's core product is the "smartLure Model Zero," an intelligent fishing lure equipped with a proprietary, swappable sensor module. This module collects high-definition data on underwater conditions, including water temperature, brightness, lure depth, and movement patterns. The collected data is transferred via Bluetooth to a dedicated smartphone application, which integrates this information with external factors like weather conditions, location, moon phase, and tides. This allows anglers to visualize the lure's action and the underwater environment, enabling a data-driven approach to improve their fishing success.
SmartLure's business model involves the direct sale of its hardware, the Model Zero lure, which was launched for pre-order via a Kickstarter campaign in April 2021. The company serves anglers who are interested in applying technology and data analysis to their sport. By aggregating anonymized data from users worldwide, the company aims to build a comprehensive big data platform to analyze fishing trends and environmental changes. This data also holds potential for scientific research, attracting interest from ichthyologists. The company has received funding from entities including the Japan Finance Corporation and the Sapporo Founders Fund.
Keywords: fishing technology, IoT lure, angling data, smart fishing, environmental sensors, data-driven fishing, Yuki Okamura, smartLure Model Zero, recreational fishing, big data analytics, fish behavior analysis, underwater sensors, smartphone integration, Kickstarter, sport fishing technology, Sapporo startup, angling technology, marine technology, water temperature sensor, lure action tracking