Smartline

Smartline, founded in 2018, is a privately held company based in Amsterdam, Netherlands, that operates in the wearable technology and luxury goods market. The firm specializes in developing smart jewelry that integrates health and sensor technology into elegant designs, aiming to help users lead healthier lifestyles without compromising on style. The company's team possesses a diverse background spanning jewelry design, hardware, and software development, holding several patents in these fields.

The business model focuses on the direct sale of its products to consumers. Smartline targets style-conscious individuals who are also interested in personal health and wellness monitoring. Revenue is generated through the sale of these high-end wearable devices. The company has successfully completed an early-stage Venture Capital funding round on January 1, 2021, with investors including Concept Ventures and Hoxton Ventures.

Smartline’s flagship product line, the Electio collection, features bracelets that combine Italian jewelry design with electronics developed in the Netherlands. Key features include daily activity and health tracking, customized notifications filtered from a connected smartphone, and a concealed safety button to send alerts in emergencies. The products are designed for durability and comfort, featuring a unique stretching self-adjusting system and a long-life battery to minimize the need for frequent charging. An accompanying mobile application provides users with detailed analysis of their daily movements and allows for personalized settings, such as move reminders. Keywords: smart jewelry, wearable technology, health monitoring, luxury goods, Italian design, activity tracker, wellness technology, designer jewelry, notification alerts, personal safety device, elegant wearables, fashion technology, sensor technology, mobile health, connected jewelry, Amsterdam startup, Electio collection, venture capital backed, consumer electronics, lifestyle technology