SmartCommerce

SmartCommerce operates as a data-centric, AI-assisted Software-as-a-Service (SaaS) provider, focusing on solutions that accelerate e-commerce for Consumer Packaged Goods (CPG) brands. The company was established in 2016 by CEO Jennifer Silverberg and a team of founders who were previously instrumental at Channel Intelligence, a commerce technology firm acquired by Google in 2013 that now powers Google Shopping. This collective experience in the "where-to-buy" space revealed a gap for CPG brands, leading to the creation of SmartCommerce to simplify the path to purchase for fast-moving consumer goods.

The firm's core business revolves around transforming digital marketing touchpoints—such as social media, online ads, videos, and websites—into direct e-commerce opportunities. SmartCommerce serves major CPG manufacturers and their agencies, including clients like Nestlé, Unilever, P&G, and Clorox, by enabling consumers to add products directly into their preferred retailer's online shopping cart with a single click. The business model is rooted in its AI-based data platform that manages and optimizes real-time product information, including availability, pricing, and location, across a network of over 500 retail partners like Amazon, Walmart, and Target. This addresses the significant challenge of data availability and accuracy in the CPG sector.

The flagship product, Click2Cart®, facilitates a frictionless shopping experience, allowing consumers to cart items from any digital point of impulse. Key features of the platform include SmartSubstitution, which automatically replaces out-of-stock items with in-stock brand alternatives to prevent lost sales, and analytics that provide real-time insights into basket data and campaign performance. In 2022, SmartCommerce expanded its capabilities by acquiring Myxx and Basketful, integrating recipe and contextual bundle functionalities to allow for the purchase of complete solutions, such as meal kits or cleaning bundles, rather than just individual products.

Keywords: CPG e-commerce, click-to-cart, marketing technology, SaaS, data platform, retail analytics, digital advertising, consumer packaged goods, e-commerce acceleration, shopper marketing