Smartclip
Shaping the future of online video and TV advertising.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 Valuation: €0.0 6.7x EV/Revenue | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2015 | 2016 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 35 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| % profit margin | 27 % | 30 % |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Company filings or news article
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Smartclip, founded in 2008 by Jean-Pierre Fumagalli and Roland Schaber, operates as the advertising technology development business of RTL Group, a prominent European entertainment company. The company's journey began with the vision of a group of digital media entrepreneurs who aimed to create a robust platform for digital video advertising across Europe. A significant milestone in its history was the acquisition of the ad-tech company 'Unruly' by its parent company RTL Group in 2020. In February 2023, RTL Group announced its decision to combine its shareholdings in Smartclip and Amobee, another ad-tech firm, to streamline its technology offerings under the Smartclip brand. This consolidation was part of a broader strategy to strengthen its ad-tech division, following the initial acquisition of a majority stake in Smartclip in 2016.
The firm specializes in providing advanced advertising technology solutions tailored for European broadcasters and publishers. Its core business revolves around enabling these media owners to optimize their revenue streams through more effective monetization strategies. Smartclip's proprietary platform is engineered to manage and deliver advertising across a wide array of digital formats, including in-stream and out-stream video, connected TV (CTV), addressable TV (ATV), audio, and gaming. This multi-platform capability allows brands to execute comprehensive cross-screen advertising campaigns, reaching audiences on virtually any device. The company's business model is centered on providing this technology and service to media owners, thereby taking a role in the advertising revenue generated. Its clientele primarily consists of broadcasters, publishers, and brands seeking to implement targeted and impactful digital advertising. Headquartered in Hamburg, Germany, Smartclip maintains a significant European presence with offices in several major cities, including Berlin, Munich, Amsterdam, and Paris.
Keywords: adtech, digital advertising, video advertising, monetization platform, broadcaster solutions, publisher tools, connected TV, addressable TV, cross-screen advertising, RTL Group