SmartBite

SmartBite operates as a business-to-business food technology platform, streamlining how companies manage food services for their employees. Founded in 2016 by Gabriele Fadda, Rasmus Ronholt, and Carlo Cappelletti, the company originated from the founders' own subpar experiences with corporate meal benefits at their previous jobs in Southeast Asia. They identified a gap in the market for a reliable, high-quality B2B-focused food solution.

The company is headquartered in Petaling Jaya, Malaysia, and has expanded its operations to Singapore and the Philippines. SmartBite’s business model centers on providing a centralized platform for corporate clients to manage all their food and beverage needs, from daily employee meals and catering for meetings to corporate gifts. This single-vendor approach simplifies logistics and payments for companies, offering one point of contact and consolidated invoicing. Revenue is generated by facilitating these large-scale orders for a network of over 500 curated restaurant and catering partners.

Initially launched as an AI-powered delivery service for working professionals, SmartBite has since pivoted to focus more deeply on corporate catering and employee meal programs. The platform leverages technology to manage large, complex orders and offers features like customizable meal allowances, budget controls, and detailed reporting for finance departments. One of its key services is the "SmartCanteen," a digital solution for recurring employee meals that allows staff to select their own food based on dietary needs and preferences. This system is designed to save administrative hours for HR departments and improve employee satisfaction. For its restaurant partners, SmartBite provides the technology and logistics to access the lucrative corporate and group order segment, ensuring stable sales and optimized meal preparation through scheduled deliveries.

Over its history, SmartBite has secured more than $1 million in funding through several rounds, including investments from Orbit Startups, SOSV, and Marna Capital. The company has demonstrated significant growth, onboarding major corporate clients like Zalora and Lazada, and has ambitions to become the leading B2B food marketplace across Southeast Asia.

Keywords: corporate catering, B2B food delivery, employee meal programs, office food solutions, workplace catering, group ordering platform, food technology, Southeast Asia food tech, corporate food benefits, catering management, SmartCanteen, digital canteen, office lunch delivery, corporate meal plans, event catering, workplace meals, B2B marketplace, food service management, corporate food logistics, employee food allowance