SmarTap

SmarTap, an Israeli company founded in 2009 by Asaf Shaltiel and Yuval Shapira, specializes in smart water systems for both residential and commercial properties. In May 2020, the company was acquired by Masco Corporation, a global leader in home improvement and building products. The initial seed funding for SmarTap was secured in 2009 from investors including Terra Venture Partners and Champel Capital.

The core of SmarTap's offering is a connected tap and shower system that allows for precise control over water usage. The system is built around a patented e-valve that measures and adjusts water temperature, flow, and pressure. This data is transmitted to a proprietary cloud platform, enabling users to monitor their water and energy consumption. The system's features include the ability to create personalized presets for different users, such as specific temperatures or shower sequences, a "kids mode" for safety, and automatic pipe pressure monitoring. Control is facilitated through a smartphone application, voice commands via integration with Amazon Alexa and Google Home, and on-wall controllers. The system also performs diagnostic tests and sends notifications if it detects irregularities in water usage patterns.

SmarTap's products are designed for versatility, being compatible with components from any shower brand. The system can manage up to three outlets in the bathroom, such as a showerhead, hand shower, and bath faucet. The physical controllers are constructed with durable materials like Gorilla glass and brass internal parts. The business model appears to be centered on the sale of these smart water systems to end-users, with a focus on both individual homeowners and larger venues that can benefit from remote monitoring and management of multiple shower units.

Keywords: smart shower, smart tap, water management, connected bathroom, IoT, smart home, water conservation, energy savings, smart water monitoring, home automation, voice-controlled shower, digital shower, patented e-valve, water technology, plumbing technology, Asaf Shaltiel, Yuval Shapira, Masco Corporation, Terra Venture Partners, smart building solutions, bathroom technology