Small Teaser

Small Teaser, founded in 2015 by Ruth Janssens, operated as a community-focused blogging platform. The business provided a digital publishing infrastructure where users could create, publish, and manage their own content, including digital magazines and news articles. The platform was designed to foster a community, allowing users to discover and follow various writers and publishers aligned with their interests. The core business model centered on content creation and community engagement, offering a space for amateur and professional writers to build an audience.

The company's trajectory included notable achievements that garnered significant attention. In 2016, founder Ruth Janssens was recognized as the best young female entrepreneur, a testament to her leadership and vision for the platform. This was followed by the company being named Start-up of the Year in 2017, further cementing its position as a promising venture in the tech landscape. Janssens's entrepreneurial experience with Small Teaser later led her to write a book, "Struikelen in stijl" (Stumbling in Style), which provides an honest account of her journey in the tech industry. Following her time at Small Teaser, she transitioned to the investment side of the startup ecosystem, becoming a managing partner at Morrow Ventures, a fund focused on early-stage tech companies.

A significant milestone in the company's financial history was securing €800,000 in a funding round in mid-2017. This capital infusion was supported by a consortium of investors, including the investment fund LRM, accelerator The Co-Foundry, and several business angels. Despite these successes and the capital raised, the company ultimately ceased operations. Small Teaser was officially registered as out of business on January 30, 2019.

Keywords: community blogging, digital publishing, content creation, media platform, startup funding, female entrepreneurship, venture capital, tech startup, content management, digital media