Smaho

SMAHO GmbH operates as a business-to-business provider in the Internet of Things (IoT) sector, specializing in a vendor-agnostic smart home platform. Founded in November 2018 by Tobias Schmidt, who now serves as CEO, the company was joined by Max Köhler as Co-founder and CTO in April 2019. Headquartered in Munich, Germany, SMAHO offers device manufacturers a standardized, cloud-based software solution to avoid the high costs and effort of in-house development.

The company's business model is centered on a Platform as a Service (PaaS) offering for device control. It provides manufacturers with a ready-to-use remote control infrastructure, complete with app and voice control capabilities, as well as automation functionalities. This allows manufacturers to quickly bring their products to market with integrations for major ecosystems like Alexa, Google Home, and Siri, under a "Runs on SMAHO" certification. The platform is designed with a focus on security, employing end-to-end encryption and ensuring GDPR compliance.

SMAHO's core service is a white-label cloud platform that enables consumers to manage a wide array of smart home devices—from plugs and switches to lighting and sensors—through a single, unified application available on iOS and Android. Key features include remote device control from anywhere, the ability to create automated schedules, and options for sharing device access with family members. A significant milestone was the December 2019 launch of the SMAHO Wi-Fi Smart Plug, which served as a proof of concept for the platform's stability. Following a seed funding round in November 2020, the platform expanded in March 2021 to support third-party devices, including Philips Hue and LIFX products.

Keywords: smart home platform, IoT, PaaS, device control, B2B SaaS, home automation, cloud solution, white-label, GDPR compliant, voice control