Slise

Slise positions itself as a programmatic advertising platform native to the Web3 environment, leveraging on-chain data for targeted advertising solutions. The company was established in 2022 by Y Combinator alumni Oleksii Sidorov, Dmitry Radkovskiy, and Aditya Mehta. Another source mentions Oleksii Sidorov and Griffin Kao as founders. The company's inception coincided with a downturn in the crypto market, influencing its lean operational strategy.

The firm's core business revolves around providing tailored ad experiences across decentralized applications (dApps), including DeFi protocols, NFT analytics tools, blockchain explorers, and Web3 gaming platforms, without relying on traditional cookies. It analyzes a user's blockchain activity to deliver hyper-targeted advertisements while emphasizing user privacy and data protection. Revenue is generated on a CPM (cost per mille) basis, with the specific rate dependent on campaign settings. Slise's clientele includes prominent names in the crypto space such as PayPal, MetaMask, Revolut, and OKX.

The platform enables advertisers to place banner ads within its network of dApps, reaching active on-chain users. It provides analytics on ad performance and allows for A/B testing and conversion tracking. In December 2024, it was announced that Slise would be acquired by Web3 Media Ventures (W3M Ventures), an investment firm with a focus on Web3 and adtech. Following the acquisition, the core personnel are slated to work on a new, non-competing product called Dise.app, an AI-powered Sales CRM for crypto teams on Telegram.

Keywords: Web3 advertising, programmatic advertising, on-chain data, decentralized applications, dApps, blockchain advertising, crypto marketing, adtech, DeFi advertising, NFT analytics, targeted ads, user privacy, Oleksii Sidorov, Dmitry Radkovskiy, Aditya Mehta, Web3 Media Ventures, cookie-less advertising, CPM, digital advertising, blockchain explorers, Web3 gaming