Sliide
Brands with a powerful touch point.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
Founded in 2013 by Corbyn Munnik, Frankie Kearney, and Paul Johnston, Sliide operates as a mobile experience platform designed to create new revenue streams and enhance user engagement for its partners. Munnik, a University of Leeds graduate, serves as the company's CEO. The company originated from the UKTI's Sirius Programme, an initiative for international graduate entrepreneurs, which provided initial funding.
Sliide's core business revolves around providing a suite of mobile products and services that enable mobile network operators (MNOs), original equipment manufacturers (OEMs), and app developers to monetize the on-device experience. The firm’s technology integrates into the Android operating system, allowing partners to deliver curated, personalized content—such as news, entertainment, and offers—directly to a subscriber's phone. This creates incremental revenue for partners through advertising and boosts user engagement and retention. The business model involves sharing advertising revenue with its partners. The company's platform powers billions of monthly user interactions across more than 187 countries.
Initially launched as a consumer-facing Android app in the UK, Sliide offered users tailored content and retail offers on their smartphone's lock screen. By swiping, users could either engage with the content or unlock their phone as usual, receiving cash rewards and prize entries for their interaction. This model evolved into "Sliide Airtime" for the African market, where users earned free mobile airtime for engaging with sponsored and curated content on their lock screen. Over time, Sliide has pivoted to a B2B focus, offering its technology as a white-label, customizable solution for carriers and OEMs to manage and monetize their own on-device content experiences. The company reports an estimated annual revenue of $27.3 million.
Sliide has secured funding from various sources, including an early seed round of £325,000 from a family office and angel investors like Betfair founder Ed Wray. Later, it received investment from Singularity Investments to expand its Nigerian operations and a £12 million investment from the Business Growth Fund (BGF) to support further growth.
Keywords: mobile experience platform, user engagement, monetization, ad-tech, mobile network operators, OEM solutions, Android integration, content delivery, subscriber retention, incremental revenue, white-label solutions, app developers, lock screen advertising, Sliide Airtime, personalized content, digital advertising, mobile marketing, carrier solutions, customer engagement technology, mobile platform