Sleepy

Innovat-pro d.o.o., operating under the brand name Sleepy Bottle, is a direct-to-consumer company specializing in infant feeding solutions. The firm was established in 2017 by founder Rok Colarič. The idea for the company was conceived when Colarič observed the challenges new parents face with preparing formula bottles during the night.

The company's core product is the Sleepy Bottle, a portable baby bottle designed to simplify feeding for parents. It functions by heating water to a body temperature of 37°C and maintaining it, while a separate, closable cartridge keeps formula powder dry. This design ensures the formula remains fresh until the moment of feeding. With a simple twist-and-shake mechanism, the formula and warm water are mixed, making a bottle ready in seconds. This addresses a key pain point for parents, particularly during nighttime or while traveling.

The business generates revenue through the sale of the Sleepy Bottle unit itself, which is priced as a premium item in the baby accessories market. The revenue model also incorporates recurring income from the recommended periodic replacement of the bottle, teats, and formula cartridges. The product is marketed to parents of formula-fed babies, offering convenience and efficiency. Its charging system is versatile, compatible with USB ports, power banks, and 12V car chargers, enhancing its portability for on-the-go use. The company, based in the EU, emphasizes that its product is designed and manufactured under strict quality controls.

Keywords: baby bottle, formula preparation, infant feeding, baby tech, parenting convenience, portable bottle warmer, night feeding, baby travel gear, Rok Colarič, direct-to-consumer, baby products, nursery essentials, smart baby products, feeding solutions, new parent gifts, baby accessories, self-warming bottle, travel feeding, formula mixer, EU manufacturing