Sleepedy

Dawn Health is a digital health startup specializing in Cognitive Behavioral Therapy for Insomnia (CBT-I), an evidence-based approach recommended by the American Academy of Sleep Medicine. The company offers an online app designed to help individuals overcome insomnia through a combination of cognitive, behavioral, and educational interventions. Dawn Health primarily serves individuals struggling with sleep disorders, providing them with a non-pharmacological solution to improve sleep quality and overall well-being.

Operating in the digital health market, Dawn Health's business model revolves around a subscription-based service, where users pay a recurring fee to access the app's features and expert sleep coaching. The company generates revenue through these subscriptions, as well as potential reimbursements from health insurance providers.

Dawn Health's core product is its CBT-I app, which includes personalized sleep coaching, strategies to challenge unhelpful thinking patterns, and tools to identify and change habits that interfere with sleep. The app is available on multiple platforms, including Android, making it accessible to a wide range of users.

Keywords: CBT-I, insomnia, sleep coaching, digital health, behavioral intervention, cognitive therapy, sleep app, non-pharmacological, subscription-based, health insurance.