Slang

Slang operates as a business-to-business (B2B) educational technology firm specializing in professional English language proficiency. The company's origins trace back to a research project at the Massachusetts Institute of Technology (MIT) in 2013, which focused on accelerating language acquisition through technology. This project evolved into the founding of the company by Diego Villegas, who serves as the Co-Founder and CEO. Based in Boston, USA, with offices in Colombia, Mexico, and Brazil, the company targets the corporate, education, and public sectors.

The core of Slang's offering is a software-as-a-service (SaaS) platform that delivers an extensive library of English courses tailored to specific professional fields. With over 200 courses in areas like finance, healthcare, law, and technology, the platform is designed to move employees beyond basic English to a professional working proficiency. The business model centers on selling licenses to organizations, which then provide their teams with access to the platform. This allows for the creation of highly customized learning paths corresponding to an individual's job role or industry.

Slang's platform is built on proprietary artificial intelligence, machine learning, and natural language processing technologies. This technological foundation enables a highly adaptive learning experience that identifies a user's knowledge gaps and tailors the curriculum accordingly, creating an efficient path to fluency. The company has secured significant financial backing, raising a total of $18.5M, including a $14M Series A round in December 2021. This funding, supported by investors such as DILA Capital, ALIVE Ventures, and Salesforce Ventures, is intended to fuel product development and international expansion. Slang's approach has garnered industry recognition, including being named the world's most promising startup at the 2020 Global Edtech Startup Awards and a Technology Pioneer by the World Economic Forum in 2022.

Keywords: professional English, EdTech, B2B, SaaS, corporate training, language learning, workforce development, adaptive learning, machine learning, upskilling