SKURA

Skura Corporation, established in 1996 and headquartered in Oakville, Canada, provides a sales enablement platform designed to enhance the effectiveness of sales and marketing teams. Initially founded by Chris Skura as a services company focused on the pharmaceutical sector, the firm later pivoted to concentrate exclusively on technology. This transition was significantly influenced by the advent of the iPad, which prompted the company to reinvent its offerings for a mobile-first world. In 2016, the life science division of Skura was acquired by Indegene, a global healthcare solutions provider, for $9 million.

The company's core offering is the SKURA SFX platform, a software-as-a-service (SaaS) solution that provides adaptive sales enablement. The platform is designed for enterprise, multinational, and mid-sized clients in sectors such as life sciences, manufacturing, and finance. It functions by aggregating customer data from various sources like CRM systems and social media to provide sales representatives with a comprehensive view of their prospects. This allows for the delivery of targeted marketing content—including visual and video materials—based on a lead's position in the sales cycle. The platform operates on a subscription-based revenue model.

SKURA SFX offers a suite of features aimed at optimizing the sales process. It monitors all interactions a lead has with a company's brand, creating profiles to estimate conversion probabilities. Key functionalities include document management and tracking, a centralized content repository, real-time collaboration tools, and performance analytics. The system also supports multichannel engagement, allowing sales reps to interact with customers through face-to-face meetings, email, and social media from a single interface. Predictive analytics are used to suggest the most effective messages, channels, and timing for customer interactions, aiming to improve sales outcomes and provide measurable ROI on marketing efforts. The platform integrates with various third-party CRM systems to ensure a seamless flow of lead information.

Keywords: sales enablement, mobile sales, content management, sales analytics, lead management, marketing automation, CRM integration, predictive analytics, B2B software, sales productivity, multichannel marketing, customer engagement, life sciences sales, financial services sales, manufacturing sales, adaptive sales, digital content, sales cycle, ROI tracking, sales technology