Skrz
Skrz.cz is the largest search engine for discounts on the Czech internet.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | (3 %) | (9 %) | (51 %) | (9 %) | 34 % | - | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 23 % | 23 % | 4 % | (2 %) | (10 %) | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 13 % | 12 % | (10 %) | (16 %) | (20 %) | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| R&D % of revenue | 39 % | 39 % | - | - | - | - | - |
Source: Company filings or news article
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Founded in August 2010 by Martin Talavášek, Skrz.cz began as the first discount aggregator in the Czech Republic, designed to help customers find local deals. A significant milestone occurred in May 2011 when Skrz merged with Petr Kováčik's discount aggregator, Robox.cz. Under Kováčik's leadership and with technical support from Melker Media, s.r.o., the project evolved from a weekend programming endeavor into a financially stable company. A pivotal moment in its growth was the partnership with Miton, which acted as both a financial investor and a mentor, imparting valuable e-commerce expertise.
Over the years, Skrz.cz has transformed its business model. Initially a discount aggregator, it has evolved into a comprehensive travel search engine that consolidates tens of thousands of offers from travel agencies, discount portals, and booking platforms. The platform now functions as a metasearch engine for vacations, allowing users to browse a wide array of travel packages, accommodations, and tours in one place. Its partners include major travel operators like Fischer, Čedok, and Slevomat. The company generates revenue through business models tailored to its partners, primarily a cost-per-click (CPC) model for those looking to acquire new customers quickly and a cost-per-lead (CPL) model for larger entities with advanced analytics. The platform is fully automated, utilizing XML feeds to display and rank offers based on its proprietary algorithm.
In August 2017, Skrz.cz, along with Slevomat.cz and the Slovak Zľavomat.sk, was acquired by the British group Secret Escapes, a move valued at over 1.5 billion Czech koruna. This acquisition integrated Skrz.cz into a larger international network while maintaining its focus on the Czech travel market. The company operates as a private entity headquartered in Prague, Czech Republic.
Keywords: travel aggregator, vacation search engine, online travel agency, Czech travel market, holiday packages, discount travel, travel deals, CPC advertising, CPL advertising, travel metasearch, accommodation booking, online booking platform, e-commerce travel, Secret Escapes, Miton, Slevomat, Petr Kováčik, Martin Talavášek, Prague-based company