Skruvat.se

Skruvat is an e-commerce platform specializing in automotive and marine parts and accessories. Founded in 2008 by Roberth Risberg Strindholm and Peter Jakobsson, the company has become the largest online retailer of car parts in the Nordic region. Although the founders had extensive experience in e-commerce, marketing, and IT, their knowledge of car parts was limited when they started the company. Nevertheless, the business saw significant growth, with revenue increasing by 230 percent in its first three years.

The business operates on a B2C and B2B model, serving individual car owners and professional workshops across Sweden, Norway, and Finland. Its website allows customers to find specific parts for their vehicles by entering the car's registration number. The company's product catalog includes over one million items, ranging from spare parts, tires, and rims to car accessories and boat parts. Revenue is generated through the direct online sale of these products. Skruvat partners with leading European suppliers to offer quality products at competitive prices and works with major logistics companies to ensure fast deliveries.

In July 2013, Scope Capital, a private equity fund, acquired a minority stake in the company. A major milestone occurred in December 2015 when the French automotive services company Mobivia acquired a majority stake in Skruvat, accelerating the company's e-commerce development and strengthening its international presence. By January 2019, Mobivia fully owned the company, and the original founders departed. The company is part of a portfolio that includes other automotive service brands like Norauto and Midas.

Keywords: automotive parts, e-commerce, spare parts, car accessories, Nordic market, online retail, vehicle maintenance, automotive repair, B2C e-commerce, B2B sales, car parts online, boat parts, Mobivia, aftermarket parts, Scandinavian retail, vehicle components, direct-to-consumer, automotive logistics, online marketplace, car repair