Skipta

Skipta operates as a specialized digital engagement platform centered around a network of online medical communities for verified healthcare professionals (HCPs). Founded in 2008 by Dr. Theodore Search, a pharmacist, and Nick Doherty, the company was born from Dr. Search's direct experience with the need for a secure, peer-to-peer consultation channel. While working as an infusion pharmacist, he required immediate advice on a new chemotherapy drug's dosage and found existing digital networks inadequate for such a critical, clinical conversation. This identified an unmet need for private, trusted spaces where verified HCPs could collaborate on patient cases.

The firm's primary clients are pharmaceutical and life sciences companies seeking to engage with specific medical audiences. Skipta's business model revolves around providing these clients with integrated marketing and communication solutions within its network. Revenue is generated by offering services such as featured discussions led by HCPs, targeted email campaigns, digital advertising, custom microsites, and market research tailored to business objectives. The core of the platform is its collection of more than 50 specialty-specific online communities, segmented by therapeutic areas like cardiology or oncology. This structure allows clients to deliver precise messages to a relevant and engaged audience of over 700,000 verified members.

The platform's key service is facilitating compliant and meaningful interactions between brands and prescribers. By leveraging data insights from its parent company, Norstella, Skipta enables clients to refine their targeting and messaging. The company has achieved significant milestones, including securing a $2.5 million Series A funding round in February 2015. It later became part of Informa's Pharma Intelligence division before being acquired by the private equity firm Warburg Pincus in 2022, and is now integrated within the Norstella portfolio of companies.

Keywords: healthcare professional network, medical communities, pharmaceutical marketing, HCP engagement, clinical collaboration, digital health platform, peer-to-peer medical communication, life sciences marketing, specialty physician network, Dr. Theodore Search, Norstella, Informa, pharmaceutical advertising, medical social media, clinical insights, prescription drug marketing, healthcare data analytics, KOL engagement, omnichannel marketing, patient outcomes