Skinjay

Founded in 2012 by Nicolas Pasquier, Skinjay is a French company operating in the wellness and hospitality sectors. Pasquier, observing a market gap for immediate, intimate relaxation solutions that fit modern, hectic lifestyles, conceptualized a system to transform the daily shower into a spa-like wellness experience. Before founding Skinjay, he served as a Marketing Director for Mercure Group International, a role that likely provided insights into the luxury and hospitality markets. The company launched its business solutions in France in 2015 and expanded to the general public and across Europe by 2017.

Skinjay's business model centers on a patented device and a recurring revenue stream from consumable capsules, drawing comparisons to the Nespresso model. The core product is a mixer module that is easily installed onto any shower fixture. This device utilizes a proprietary technology called micro-nebulization to infuse the shower water with the contents of single-use capsules. The experience lasts between five and eight minutes, delivering the benefits of aromatherapy and aromachology through both skin contact and inhalation. The capsules are non-foaming, non-oily, and dermatologically tested to comply with EU cosmetics regulations.

The company primarily targets two distinct markets: luxury hotels and direct-to-consumer sales. For the hospitality sector, Skinjay positions its system as a way for hotels to differentiate their amenities, enhance the guest experience without significant investment or renovation, and drive positive reviews. They have established partnerships with over 150 luxury hotels, including prominent names like the Hôtel Plaza Athénée and George V in Paris. For individual consumers, the product is marketed as a way to incorporate a moment of well-being into their daily routine. Revenue is generated from the sale of the mixer device and the ongoing purchase of essential oil capsules. These capsules, made in France from recyclable materials and natural fragrances, are developed in collaboration with master perfumer and aromatherapist Jean-Charles Sommerard.

Keywords: shower aromatherapy, wellness capsules, hospitality amenities, aromachology, essential oil diffuser, luxury bathroom, in-shower spa, Nicolas Pasquier, patented shower system, micro-nebulization, hotel wellness solutions, consumer wellness products, single-use capsules, natural fragrances, recyclable pods, Jean-Charles Sommerard, French wellness brand, direct-to-consumer wellness, B2B hospitality supplier, in-room experience