Skillmatics

Skillmatics, operating under its legal entity Grasper Global Private Limited, is a direct-to-consumer brand engineering a distinct business model within the global toy industry. The company was established in 2016 by co-founders Dhvanil Sheth and Devanshi Kejriwal. Sheth, serving as CEO, brings a background as a Chartered Accountant and experience from the Boston Consulting Group, where he concentrated on consumer brands and retail across North America. Kejriwal, the Chief Product Officer, has been instrumental in defining the company's product direction and was recognized as the youngest honoree on the 2025 Candere Hurun India Women Leaders List.

The business model centers on developing, manufacturing, and selling educational toys and games for children aged 1 to 12. Skillmatics addresses a key parental concern: the need for engaging, screen-free activities that foster skill development. Its product portfolio is designed to build core cognitive skills in areas like math, language, logical reasoning, and STEM through play-based learning. Popular products include "Guess in 10," which has sold over three million units globally, and "Foil Fun". The company focuses on creating eco-friendly and sustainable products. Revenue is generated through direct sales via its own website and major e-commerce platforms, as well as through a vast network of over 20,000 retail stores worldwide, including major retailers like Walmart and Target. A significant portion of its revenue, 85%, originates from international markets, with a primary focus on North America.

The company's strategy involves a digital-first approach to enter new markets, build brand presence online, and then expand into physical retail. A key operational advantage is its tech-enabled, vertically integrated supply chain, which includes in-house manufacturing capabilities. This structure allows Skillmatics to develop, test, and launch new products at a pace reportedly five times faster than industry incumbents. Since its inception, the company has successfully raised approximately $23.8 million in funding over three rounds. Notable funding includes a Series B round of $16 million in April 2022, led by Sofina, and a Series A round of $6 million in 2020.

Keywords: educational toys, learning games, children's products, skill development, direct-to-consumer, e-commerce, STEM toys, screen-free activities, board games, card games, craft kits, cognitive skills, play-based learning, Dhvanil Sheth, Devanshi Kejriwal, Grasper Global, family games, early learning, preschool activities, toy manufacturing, global brand