SkillBank

SkillBank is an online educational services provider focused on preparing individuals for careers in digital marketing. The company was founded in 2019 by Mehak Vohra and is headquartered in Los Angeles, California. Vohra's journey into the EdTech space began after she dropped out of Purdue University's computer science program to pursue startups, which included running a LinkedIn marketing agency for four years. This experience in marketing and a desire to help graduates land jobs led to the creation of SkillBank, which was formerly known as OnDelta.

The core of SkillBank's business is a 12 to 15-week, part-time online training program designed for individuals seeking to enter the marketing industry, including those with no prior professional experience. The curriculum is concentrated on paid media marketing, teaching students how to run advertising campaigns on platforms like Facebook and Google, with the goal of making them 'agency ready'. A key feature of the program is the hands-on experience it provides; in their third month, students are paired with marketing agencies and startups to apply their newly acquired skills in a real-world context.

SkillBank operates on a distinctive business model that addresses the financial barrier to education. It offers two main payment options for its services. Students can pay a tuition fee of $8,000, payable in installments. Alternatively, they can opt for an income share agreement (ISA), which allows them to enroll with no upfront cost. Under the ISA, graduates pay 10% of their monthly salary to SkillBank once they secure a job that pays at least $30,000 per year, with total payments capped at $16,000. This model aligns the company's success with the employment outcomes of its students. The company has established a network of hiring partners to facilitate job placement for its graduates. While the company raised $300K in funding, including a seed round in June 2022, public records indicate it is now out of business as of October 2023.

Keywords: paid media training, digital marketing bootcamp, online marketing education, career preparation, income share agreement, marketing agency training, paid advertising course, Mehak Vohra, OnDelta, hands-on marketing experience, job placement program, career transition, marketing skills, online learning, EdTech, ad campaign management, Facebook ads, Google ads, startup marketing