Skeepers

Skeepers, formerly known as Net Reviews (Avis Vérifiés), was established in 2012 in Marseille, France, by co-founders Olivier Mouillet, Thomas Foulquier, and Laurent Abisset. The company initially focused on collecting and verifying customer reviews for brands. A significant turning point occurred in 2019 when the company secured a €32 million investment from Providence Strategic Growth (PSG), enabling a strategic shift towards acquisitions and international expansion. This funding propelled the company to acquire several specialized firms, including Mediatech-cx, Teester, and MyFeelBack, broadening its capabilities beyond reviews to encompass a full suite of User-Generated Content (UGC) solutions. This evolution culminated in a rebranding to Skeepers in 2021 to better reflect its expanded mission of empowering brands with consumer-generated content.

The company operates in the digital marketing and e-commerce technology space, serving over 8,000 clients globally, from emerging brands to established enterprises. Skeepers provides a comprehensive AI-powered platform designed to manage the entire lifecycle of user-generated content. Its business model is primarily subscription-based (SaaS), offering tiered access to its various tools. The platform helps brands collect authentic consumer feedback, manage video testimonials, and activate this content across marketing channels to enhance engagement and drive sales. Core services include Ratings and Reviews, which automates the collection of verified customer feedback post-purchase, and Video Creator, a tool that facilitates the production of authentic consumer video testimonials at scale. Skeepers also offers solutions for influencer marketing and live shopping, enabling brands to build and manage communities of creators and engage customers in real-time. By unifying these functionalities, Skeepers allows brands to leverage genuine customer voices to build trust, inform product development, and increase conversion rates.

Keywords: User-Generated Content, Customer Reviews, Influencer Marketing, SaaS, E-commerce Technology, Consumer Insights, Video Testimonials, Brand Advocacy, Customer Engagement, Digital Marketing