SizeID

SizeID s.r.o. presents a focused investment opportunity in the burgeoning fashion technology sector, specifically addressing the costly problem of apparel and footwear returns for online retailers. The company was conceptualized in March 2013 by Adam Bičiště, leading to the formation of SizeID s.r.o. in August 2014 by Bičiště, Jakub Šindelář, and Tomáš Pešek. It operates as a B2B service provider, offering a sophisticated tool for e-commerce platforms that helps customers select the correct size, thereby aiming to increase conversion rates and decrease returns.

The core of SizeID's offering is the "SizeID Advisor," a multi-faceted recommendation tool that integrates directly into an online store's product pages. This service provides size recommendations through several methods, including using basic customer data like height, weight, and age, or more precise body measurements. This functionality directly tackles consumer hesitation related to size uncertainty, which is a significant barrier to online apparel sales. By mitigating the practice of ordering multiple sizes, the service significantly reduces reverse logistics costs for retailers. The company's revenue is generated through a subscription-based model for its "SizeID for Business" services, with tiered pricing based on the number of size charts and uses of the advisor tool.

SizeID also provides "SizeID Analytics," a data analysis tool that offers retailers insights to optimize marketing, planning, and logistics. The service boasts a database of over 6,000 size charts from more than 750 brands and allows businesses to create their own. The company has established integrations with major e-commerce platforms such as Shopify, Shoptet, and Prestashop, demonstrating a scalable distribution strategy. Strategic partnerships, notably with Simona Kijonková of Zásilkovna.cz, have been crucial to its expansion. The firm's long-term vision is to establish a global standard for the textile industry and contribute to its sustainability.

Keywords: size recommendation, fashion technology, e-commerce solutions, apparel returns reduction, conversion rate optimization, size charts, B2B SaaS, online retail tools, SizeID Advisor, customer size profile, fit technology, personalized marketing, apparel analytics, e-commerce integration, footwear sizing, reduce returns, increase conversion, Shoptet, Prestashop, Shopify App