Siwar

Siwar Foods, a Saudi-based food-tech company, was established in 2020 by founder and CEO Loaye Al-Nahedh. The company has positioned itself within the fast-moving consumer goods (FMCG) sector, with a specific focus on redefining the ready-to-eat and frozen food market in Saudi Arabia and the broader region.

The company's core business revolves around providing convenient, time-saving food solutions that cater to modern consumer lifestyles. Siwar operates on an agile business model, collaborating with leading suppliers to introduce a variety of global flavors to the local market. Its product portfolio is diverse, including ready-to-eat frozen meals, pizzas, desserts, and healthier gourmet options. In a move to capture the interest of the younger, trend-aware demographic, particularly Gen Z, Siwar signed an exclusive agreement with a French company to distribute Mochi ice cream in the Middle East. The company emphasizes that its food is made from natural ingredients and contains no preservatives.

Revenue is generated through an omnichannel distribution strategy. Siwar's products are available in major retail outlets across Saudi Arabia, through its own e-commerce platform and mobile applications for Android and iOS, and via a network of "Chef in a Box" vending machines, a novel concept in the region. This multi-channel approach targets both individual consumers and the business sector.

In October 2021, Siwar secured a significant milestone by raising $7.5 million in a Series A funding round. The round was led by Seera Group, a prominent Riyadh-based travel services company, along with other strategic investors. This capital injection was earmarked for platform development, expansion of its food offerings, and to support overall market growth. The partnership with Seera Group provides Siwar with access to valuable resources, including consumer analytics and a broad distribution network, to accelerate its growth plans.

Keywords: food-tech, ready-to-eat meals, frozen food, Saudi Arabia, FMCG, omnichannel retail, mobile food ordering, vending machines, convenience food, global cuisine, Loaye Al-Nahedh, Seera Group, Series A funding, e-commerce food, Mochi, meal solutions, food distribution, consumer food products, food and beverage, Chef in a Box