Situm

Situm Technologies, S.L. provides a high-precision, low-infrastructure indoor and outdoor positioning platform, addressing the challenge that GPS services are unavailable in most indoor environments. Founded in 2014 and officially established in 2015 in Santiago de Compostela, Spain, the company originated from the technological research in autonomous robotics by its founders: Víctor Álvarez Santos, Adrián Canedo, and Cristina Gamallo. Their work resulted in a unique algorithm for accurately positioning mobile devices indoors. Víctor Álvarez Santos, who serves as the company's CEO, and his co-founders leveraged their deep technical background to solve a widespread problem.

The company's core offering is a cloud-based platform that utilizes a multi-sensor fusion algorithm. This technology combines pre-existing environmental signals, such as magnetic fields, Wi-Fi, and Bluetooth, with data from smartphone sensors like the gyroscope, accelerometer, and compass. The result is a positioning system with an average accuracy of one to four meters without requiring significant hardware installation. The platform provides not just the location but also the orientation of the device and automatically detects the specific floor it is on. Situm's business model is based on providing this technology as a Software as a Service (SaaS) solution, which includes mapping tools, dashboards, and analytics. This allows clients to track assets, monitor personnel, and offer wayfinding solutions. With an estimated annual revenue of around $3.9 to $5 million, the company has demonstrated a clear path to commercialization.

Situm serves a diverse client base across numerous sectors, including healthcare, retail, transportation, facility management, and Industry 4.0. Its technology is deployed for various applications, such as enhancing visitor experiences in hospitals and shopping centers, facilitating transit for people with reduced mobility, optimizing security and maintenance services, and managing assets in industrial settings. The platform supports use cases like real-time tracking of workforces, geo-analytics to understand movement patterns, and wayfinding for large, complex venues. Since its inception, Situm has secured total funding of approximately $3.28 million over several rounds from investors including Swanlaab, Amadeus, Prosegur, and Unirisco. The technology has been deployed in thousands of buildings across more than 70 countries.

Keywords: indoor positioning, wayfinding solutions, asset tracking, real-time location system (RTLS), personnel monitoring, facility management technology, sensor fusion, geo-analytics, indoor navigation, mobile workforce management, smart buildings, retail analytics, hospital navigation, airport mapping, Industry 4.0 location services, robotics algorithm, cloud-based positioning, multi-sensor fusion, location-based services, geopositioning