SiteBrand

SiteBrand

A personalization platform that enables websites to boost conversion rates and build brand loyalty.

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GoDaddy Corporate Domains operates as a specialized registrar focusing on enterprise-level domain name management. The service was launched by GoDaddy Inc. in November 2020, following the acquisition of the corporate domain management company Brandsight in February of the same year. This strategic launch combined Brandsight's technology platform with GoDaddy's extensive resources to cater specifically to large companies that often manage thousands of domain names for product launches, marketing, international presence, and intellectual property protection.

The business addresses the complexities faced by large organizations in managing their extensive domain portfolios, which can include misconfigured, underutilized, or unnecessarily registered domains spread across multiple registrars. GoDaddy Corporate Domains provides solutions designed to help companies contain costs, mitigate security risks, and optimize their portfolios by offering deep insights into domain name and website data. The core of its offering is the Brandsight platform, which provides clients with streamlined workflows, detailed reporting, and enhanced security features. Revenue is generated by providing a comprehensive suite of services, including domain strategy development, portfolio rightsizing, and dedicated client support from industry experts.

The services extend beyond basic registration to include a full range of domain management solutions. Clients receive dedicated support from experienced managers who offer guidance based on industry best practices for portfolio security and brand protection. The platform supports the management of over 700 top-level domains globally. Additional services include domain recovery through various dispute resolution policies, domain acquisition and sales, and ancillary services like domain blocks, Trademark Clearinghouse filings, SSL certificates, and high-availability DNS. The company also provides consulting on domain name strategy, policy development, and portfolio audits to identify risks and maximize value.

Keywords: corporate domain management, enterprise domain registrar, brand protection, domain portfolio optimization, intellectual property protection, domain security, DNS management, domain acquisition, domain recovery, portfolio rightsizing, TLD management, domain strategy, Brandsight platform, SSL certificates, Trademark Clearinghouse, UDRP services, domain consulting, secure domain solutions, brand risk mitigation, digital asset management

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