Sirka
Personalized metabolic health programs for weight management.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor | €0.0 | round | |
* | $2.6m | Seed | |
| Total Funding | 000k | ||
Sirka is a health technology company in Indonesia offering a digital-first approach to metabolic health and chronic disease management. Founded in 2021 by Rifanditto Adhikara and Dito Krista, the company provides personalized and clinically supported programs for weight management, digestive health, and diabetes care. The business was inspired by the founders' personal experiences with chronic health conditions in their families and Adhikara's own pre-diabetes diagnosis. Adhikara has a background at McKinsey, Grab, and Weight Watchers, and holds an MBA from Stanford, while Krista previously led insurtech strategy at OVO and has an MBA from INSEAD.
The company's core service operates on a subscription-based model, connecting users with certified nutritionists and dietitians for personalized meal plans and unlimited chat consultations. This approach aims to help users build long-lasting healthy habits rather than focus on temporary diets. Sirka's platform includes at-home assessments, customized action plans, and continuous progress monitoring to address the high rate of obesity in Indonesia, which affects one in three adults. The programs are designed to be low-cost, convenient, and accessible via mobile devices.
Sirka has received significant backing from notable investors. It was part of Y Combinator's Summer 2021 batch and secured undisclosed funding from Sequoia Capital and Tim Lee. In February 2022, the company raised $2.6 million in a seed funding round co-led by AC Ventures and Wavemaker Group, with participation from Sequoia, YC, Goodwater Capital, and angel investors like Maudy Ayunda. This capital is being used to expand its platform features, build a larger health community, and conduct further research to enhance program efficacy.
Keywords: metabolic health, digital health Indonesia, weight management, chronic disease prevention, nutritionist platform, health coaching, dietetics, diabetes care, personalized nutrition, healthtech, telehealth, lifestyle intervention, digital therapeutics, virtual care, preventative healthcare, wellness apps, B2C healthcare, mobile health, obesity management, nutrition consultation