Sirena
Transform your Salespeople into Sharks Sirena aims to integrate the communication by connecting reps and clients instantly.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Sirena, now operating as Zenvia Conversion, was established in 2016 by a team of four Argentinian entrepreneurs: Miguel Morkin, Lautaro Schiaffino, Ezequiel Sculli, and Julián Bender. The company emerged from the founders' previous venture, a successful used-car marketplace in Latin America named AutoFoco. During their time at AutoFoco, they identified a significant challenge for dealerships: salespeople were slow to respond to online inquiries, leading to lost sales opportunities. This firsthand experience with the communication gap between online leads and sales teams directly inspired the creation of Sirena.
The company provides a conversational commerce platform designed to centralize and streamline communication with customers across various messaging applications, primarily WhatsApp, but also including Instagram Direct and Facebook Messenger. Sirena's core product is an app that integrates with these messaging services, allowing sales teams to manage client conversations from a single, shared inbox. This approach is designed to improve response times and organize sales interactions efficiently. The platform serves a broad range of clients, from small businesses to large enterprises in sectors like automotive, retail, real estate, and financial services, helping them convert inquiries into sales.
The business model is subscription-based, offering different pricing plans based on the number of users and features required. Key features include tools for lead distribution, performance monitoring, and the creation of conversation templates and catalogs. In 2020, Sirena was acquired by Zenvia, a Brazilian company specializing in customer experience communications, for approximately $30 million. This acquisition was part of Zenvia's strategy to expand its footprint in Latin America and enhance its service offerings, rebranding Sirena to Zenvia Conversion to reflect its integration into the parent company's broader platform.
Keywords: conversational commerce, WhatsApp business, sales engagement, lead management, customer communication, shared inbox, messaging platform, B2B SaaS, Latin America, Zenvia