Sip Herbals

Sip Herbals produces and retails caffeine-free, herbal coffee substitutes. The company was founded in 2020 by Orleatha Smith and Kelly Raulerson, who had previously worked together on other entrepreneurial ventures. The idea originated from Smith's personal health journey with an autoimmune condition, which required her to adopt an anti-inflammatory diet and eliminate coffee. Unwilling to give up the coffee ritual and finding no suitable alternatives on the market, Smith utilized her background in biology to develop a blend of herbs that mimicked the taste and experience of coffee without the negative side effects.

The company’s flagship product, “Faux Joe,” is a blend of chicory root, carob, and dandelion root. This formulation is designed to be non-acidic, gluten-free, keto-certified, and possess prebiotic properties. Sip Herbals offers a variety of flavors, including 'Cinnamon Roll,' 'Salted Maple Blondie,' 'Royal Mocha,' and 'Dirty Chai,' available as loose-leaf grounds, in tea bags, and as pods for single-serve brewers. While not officially certified organic due to costs, the company states a commitment to using organic ingredients where possible.

Sip Herbals operates primarily through a direct-to-consumer business model, selling its products via its official website and Amazon. The company has also pursued expansion into retail and hospitality partnerships. After appearing on the television show 'Shark Tank' in May 2024, the company gained significant visibility, although it did not secure an investment. The business is bootstrapped and previously raised initial funds through a Kickstarter campaign.

Keywords: coffee alternative, herbal coffee, caffeine-free, chicory coffee, dandelion root, carob, Faux Joe, prebiotic, gluten-free coffee, hormone health, autoimmune diet, direct-to-consumer, e-commerce, Shark Tank, women-owned business, BIPOC-owned, wellness beverage, coffee substitute, natural ingredients, health-conscious