Sinsang Market
B2B platform connecting Korean fashion wholesalers globally.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
KRW82.5b | Series C | ||
| Total Funding | 000k | ||
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Sinsang Market is a B2B platform that digitizes Seoul's Dongdaemun wholesale fashion market, connecting its vendors with retailers worldwide. The service is operated by Dealicious Inc., which was founded in 2011, and the platform itself was launched in July 2013. The company's president is Kim Junho. Sinsang Market lists approximately 80% of the wholesalers in Dongdaemun, with tens of thousands of new items updated daily.
The platform serves as a one-stop service for fashion retailers, streamlining the entire transaction process from sourcing to payment and shipping. It enables retailers to browse and purchase Korean fashion items without the need to travel to Seoul. The business model is commission-based, and the platform generates revenue through services offered to both wholesalers and retailers. For wholesalers, Sinsang Market offers advertising services to promote their products and a one-stop photography service called Sinsang Studio, which handles product photoshoots. For retailers, the platform provides an escrow payment system for secure international transactions and manages storage, customs clearance, and shipping to numerous countries.
Sinsang Market has a significant user base, including over 130,000 retail businesses. The platform has seen substantial growth, with cumulative transactions exceeding 2.3 trillion won as of June 2022. In November 2024, the company launched its global service, expanding its direct shipping capabilities to 53 countries to meet the rising international demand for K-fashion. This was further expanded to 95 countries by May 2025. To engage with global fashion communities, Sinsang Market also initiated the 'Sinsang Linkers' ambassador program.
Keywords: B2B fashion platform, Korean wholesale, Dongdaemun market, K-fashion, apparel sourcing, online wholesale, fashion retailers, clothing distribution, fashion logistics, global shipping, Dealicious Inc., e-commerce, Asian fashion, supply chain, fashion technology, cross-border trade, textile sourcing, garment industry, business-to-business, fashion marketplace