SINObase

Founded in 2005, SINObase is a marketing automation service provider headquartered in Beijing, China. The company focuses on integrated marketing, offering solutions that include marketing consultancy, digital marketing, and big data applications. SINObase went public on the NEEQ in 2016, listing as a "marketing cloud" company.

The core of its business is a "SaaS + marketing services" model, built upon its proprietary Smarket marketing automation SaaS platform. This platform enables clients to manage and automate their marketing processes. The company provides solutions across four main areas: O2O Digital Events, WeChat marketing, Social CRM (SCRM), and omni-channel integration. These services are designed to help clients optimize their digital marketing architecture and develop their own big data platforms. The firm delivers over 1,000 projects and 2,000 digital events annually.

SINObase serves a wide range of industries, including IT, financial services, education, manufacturing, automotive, and fast-moving consumer goods (FMCG). Its client base features Fortune 500 companies and other well-known enterprises such as Dell China, HP, Fuji Xerox, Oracle, Huawei, and Baidu. The company operates subsidiaries in Beijing, Shanghai, and Shijiazhuang. According to a 36Kr article, Liu Xiaoyu is a major shareholder.

Keywords: marketing automation, SaaS platform, digital marketing, big data solutions, integrated marketing, Social CRM, omni-channel integration, WeChat marketing, O2O digital events, marketing consultancy, lead generation, customer relationship management, marketing cloud, NEEQ listed