SimpliFi

SimpliFi is a financial technology startup that operates in the Middle East, North Africa, and Pakistan (MENAP) region. The company offers a platform that enables businesses to issue virtual or physical cards to their customers, employees, or partners. This solution is designed to help businesses solve problems, control costs, and increase their bottom line.

SimpliFi's clients are businesses that want to streamline their payment processes, manage corporate expenses, and automate payouts such as salaries, incentives, and commissions. The company's platform also allows businesses to create custom-built payment experiences to generate new revenue streams and build customer loyalty.

The company operates in the financial technology market, specifically in the card issuance and payment solutions sector. SimpliFi's business model involves providing its platform to businesses for a clear, tiered monthly fee and a fair revenue share. The company also generates additional foreign exchange (FX) revenue by issuing cards in all major regional currencies, including USD.

SimpliFi's platform is built with developers in mind, offering unified REST APIs and PCI-certified SDKs. This allows businesses to build, test, and launch their custom card products quickly and efficiently. The company also provides a comprehensive, self-contained portal for easy access to all functions.

In summary, SimpliFi is a financial technology company that provides a platform for businesses to issue virtual or physical cards, manage corporate expenses, automate payouts, and create custom payment experiences. The company operates in the MENAP region and makes money through monthly fees, revenue share, and FX revenue.

Keywords: Financial Technology, Card Issuance, Payment Solutions, Corporate Expense Management, Payout Automation, Custom Payment Experiences, MENAP Region, Monthly Fees, Revenue Share, FX Revenue.