Simpleview

Simpleview provides integrated software and digital marketing solutions specifically for the travel and tourism industry. The company's core client base consists of destination marketing organizations (DMOs), convention bureaus, tourism boards, venues, and attractions of all sizes, from small towns to entire countries. Simpleview's business model revolves around providing a suite of products and services that help these organizations attract visitors, win bids for conventions, and manage daily operations. Revenue is generated through software subscriptions and fees for marketing services.

The company's history began in 2001 with the formation of 220 Solutions by Ryan George, Bill Simpson, and Scott Wood, initially funded by a loan from George's father. Ryan George, a University of Arizona graduate with degrees in Accounting and Management Information Systems, brought experience as an IT Director to the new venture. In parallel, travel industry veteran Rich Reasons was running a company named cvbTV. The two firms merged in 2007 to officially create Simpleview, combining their expertise and client lists. George became the CEO, a role he has held since the company's founding, guiding its strategic direction and growth.

Simpleview's flagship products are its Customer Relationship Management (CRM) and Content Management System (CMS) platforms, which were designed exclusively for DMOs. The CRM allows clients to manage contacts, track interactions, and analyze sales and marketing performance through business intelligence tools and dashboards. The CMS enables destinations to build and manage their websites, with features for content modification, SEO, and campaign creation without needing specialized web skills. The company also offers a broad range of digital marketing services, including website design, SEO, paid media, social media management, and marketing automation. A key offering is the Simpleview Data Engine, a business intelligence suite and data warehouse that helps DMOs understand performance metrics and make data-informed decisions. The company has expanded its capabilities through strategic acquisitions, including New Media Gateway (2010), Software Management, Inc. (2014), and JackRabbit Systems (2018), which added hundreds of DMO clients and direct booking capabilities. On September 5, 2024, Simpleview was acquired by Granicus, a major provider of government experience technologies, creating a combined entity that serves over 7,000 organizations.

Keywords: destination marketing, tourism technology, DMO software, CRM for tourism, CMS for destinations, convention and visitors bureau, travel industry marketing, website design for tourism, digital marketing for DMOs, data insights for travel, meeting and event sales, venue marketing, tourism data analytics, lead generation for travel, online booking engine, travel technology provider, Simpleview CRM, Simpleview CMS, destination management, tourism board solutions, travel software