SimpleOrder

SimpleOrder provides a cloud-based inventory management and procurement platform tailored for the food and beverage industry. Established in Tel Aviv, Israel, in 2012 by restaurant industry veterans Amir Zelig and Arik Mezen, the company aimed to modernize back-of-house operations. The founders identified a critical need to replace manual, time-consuming inventory processes with a streamlined digital solution, leading to the creation of the company. A significant milestone for SimpleOrder was its acquisition by Upserve, a comprehensive restaurant management platform, in July 2018. Following the acquisition, the product was rebranded as Upserve Inventory within the United States, while continuing as SimpleOrder by Upserve in other markets.

The company serves a wide range of clients, from small local coffee shops to large restaurant chains, helping them manage the supply chain between their establishments and suppliers. The business operates on a SaaS model, with pricing based on a monthly subscription per location. SimpleOrder's platform is designed to optimize back-of-house functions by automating purchasing and inventory, offering real-time food and menu costing, and integrating with Point of Sale (POS) systems. Key features include one-click purchasing, real-time tracking of food costs, and automated inventory counts that deduct items as they are sold. This allows restaurant operators to monitor inventory levels, manage supplier relationships digitally, track deliveries, and analyze spending history to negotiate better prices. The system helps reduce food waste, which accounts for a significant portion of restaurant costs, and improves profit margins by providing data-driven insights for menu engineering and waste reduction. For businesses with multiple locations or a central kitchen, the platform facilitates streamlined operations and ensures consistent supply across branches.

Keywords: restaurant inventory management, food and beverage procurement, back of house operations, menu costing software, restaurant supply chain, online purchasing platform, automated inventory, food waste reduction, POS integration, supplier management, restaurant profitability, kitchen management, food cost control, digital ordering system, hospitality technology, restaurant operations, vendor management, multi-location restaurant management, real-time analytics, SaaS