SILK Laser Clinics

SILK Laser Clinics, established in 2009 in Hyde Park, Adelaide, has carved out a significant presence in the non-surgical aesthetics market in Australia. The company was founded by Martin and Shauna Hafer, who opened the first clinic with a clear vision for providing affordable and high-quality aesthetic treatments. Shauna Hafer's background as a cosmetic nurse injector, combined with Martin Hafer's business acumen, provided a solid foundation for the company's growth and clinical expertise. Their journey began with the insight that the aesthetics industry was often perceived as exclusive and intimidating, prompting them to create a more accessible and client-focused experience.

The business operates primarily through a franchise model, which has facilitated rapid expansion across Australia and New Zealand. This model allows for a combination of company-owned and franchised clinics, creating a broad network of service points. SILK's revenue is generated directly from the sale of aesthetic services and skincare products to a diverse clientele seeking non-invasive cosmetic treatments. The company targets a broad demographic of consumers interested in personal appearance and wellness.

Core services include laser hair removal, cosmetic injections, skin treatments, and body contouring. Beyond these, the company offers a variety of dermal therapies like microneedling, dermaplaning, and chemical peels, alongside a proprietary range of skincare products. This comprehensive service offering allows clients to access a full suite of aesthetic solutions under one roof. The company differentiates itself by investing in medical-grade equipment and maintaining a team of qualified and trained technicians, nurses, and doctors.

A pivotal moment in SILK's history was its successful listing on the Australian Securities Exchange (ASX) in December 2020, which raised $83.5 million and valued the company at $162 million. This event marked a significant milestone, providing the capital for further network expansion and acquisitions. In a notable corporate development, SILK Laser Australia was acquired by Australian Pharmaceutical Industries (API), a subsidiary of Wesfarmers, in a deal valued at approximately $180 million, completed in early 2024. This acquisition integrated SILK into a larger retail health and wellness ecosystem, positioning it for continued growth.

Keywords: aesthetic clinics, non-surgical cosmetics, franchise model, laser hair removal, cosmetic injections, skin treatments, skincare products, ASX listed, beauty services, aesthetic treatments