Silicon Alley Media
Boutique agency operating at the intersection of media and technology.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Angel | ||
| Total Funding | 000k | ||
Founded in 2008 by Alexandra Levy, Silicon Alley Media operates as a boutique communications and public relations agency positioned at the intersection of media and technology. The firm leverages the extensive background of its founder and CEO, Alexandra Levy, who brings over 25 years of sales, marketing, and general management experience from senior roles at major industry players. Her journey includes serving as Director of Branded Entertainment at Google, where she established the division responsible for creating original digital content for advertisers across YouTube and the Google Content Network. Levy's career also includes leadership positions at MTV Networks, NBC Universal, and Time Warner, all of which informs the agency's strategic approach.
Silicon Alley Media provides strategic counsel to B2B emerging technology companies, with a particular focus on the media, advertising, and marketing sectors. The business model is service-based, offering corporate positioning, brand messaging, public relations, and content marketing to its clients. Revenue is generated by delivering these specialized communication services, which aim to build clients' businesses, launch products, and accelerate revenue. The agency prides itself on deep domain expertise within the TV & CTV ecosystem and companies enabling shifts in consumer media consumption. It assists clients in developing narratives for fundraising, building thought leadership, and establishing a market presence through strategic announcements and media placements.
The firm's services are designed to address the full communications lifecycle. This includes conducting deep analyses of a client's assets and brand equity to inform messaging, developing and placing topical bylines to establish a point of view, and managing company and product launches to capture stakeholder attention. By using proprietary insights and capitalizing on established relationships with key reporters and industry players, the agency connects clients with relevant influencers and decision-makers, helping them to define new market categories and drive inbound business development.
Keywords: public relations agency, strategic communications, media technology, B2B marketing, corporate positioning, brand messaging, thought leadership, content marketing, TV advertising, CTV ecosystem, ad tech, martech, brand strategy, fundraising narrative, media relations, Alexandra Levy, Google, Comcast, Iris.TV, Blockgraph