Sigmento

Sigmento, established in 2015, carved a niche for itself in the e-commerce technology sector by focusing on automated product information management. The company was the brainchild of co-founders Izzy Cohen (CEO), Yoav Maor (COO), Yonatan Maor (CTO), and Assaf Rozenblatt, who launched the venture from Ramat Hasharon, Israel.

The firm's core offering was a Software-as-a-Service (SaaS) platform designed to streamline and enrich product data for online retailers. Leveraging advanced analytics, machine learning, Natural Language Processing (NLP), and Natural Language Generation (NLG), Sigmento's technology could automatically create detailed and optimized product pages. This included generating unique product titles and specifications, aiming to improve SEO, increase conversion rates, and provide a competitive edge for its clients. The platform also featured a scraping service, enabling retailers to pull and consolidate product information from various online sources to expand their catalogs efficiently.

Sigmento's business model was based on an annual subscription fee, with pricing tiers determined by the number of SKUs a retailer managed. This catered to e-commerce merchants operating on major marketplaces such as Amazon, eBay, and Google Shopping. The ultimate value proposition for these clients was the automation of previously manual and time-consuming data entry and optimization tasks, thereby reducing costs and accelerating the time-to-market for new products.

A significant turning point in the company's history occurred in January 2018 when it was acquired by Akeneo, a French firm specializing in Product Information Management (PIM) solutions. The acquisition was primarily driven by Akeneo's interest in integrating Sigmento's sophisticated AI and data automation technology into its own offerings. Following the deal, Sigmento's founders transitioned into the management team at Akeneo, and their Israeli office became a new strategic location for the French company, tasked with advancing the core technology they had developed.

Keywords: e-commerce product data, product information management, PIM, data automation, machine learning for retail, natural language generation, product page optimization, automated content creation, SaaS for e-commerce, retail technology, product data enrichment, catalog management automation, SKU management, Akeneo acquisition, Israeli tech, e-commerce analytics, product specification generation, online retail solutions, automated SEO, data scraping for retail