Sight Plus

Sight Plus, also known as 视+ or VisionStar, is a Shanghai-based company established in 2012 that operates in the augmented reality sector. The firm has secured total funding of approximately $21.1 million over two rounds, with its latest Series A funding in August 2017 raising $15 million, led by Autohome. Other institutional investors include Songhe Capital, Green Pine Capital Partners, GEU Venture Capital, and Microsoft for Startups.

The company's core business revolves around its browser-based augmented reality platform for content and the development of AR technology for technical services. Sight Plus provides solutions for developers that include the EasyAR Basic free edition and EasyAR Pro, which offers advanced functionalities such as SLAM, 3D object recognition, and face recognition tracking. It also offers EasyAR CRS, a cloud recognition service complete with an API, visual interface, identification, and cloud storage capabilities. The business model appears to be centered on providing these AR development tools and services, including custom application development, to a range of clients. The company serves high-profile clients such as Disney, Audi, Samsung, and P&G.

The platform is designed to deliver cross-platform video services and 3D video recognition, enabling end-users to experience high-definition video quality within AR environments. For enterprises and developers, this translates into a comprehensive suite of tools to create, manage, and deploy AR content. The product lineup suggests a B2B focus, empowering other companies to integrate augmented reality into their own applications and marketing efforts. This is achieved through their AR app for visual recognition and three distinct types of AR editors, catering to various levels of technical expertise and project complexity.

Keywords: augmented reality platform, AR content, EasyAR, developer solutions, 3D object recognition, face recognition tracking, SLAM, cloud recognition service, visual recognition, B2B AR, enterprise AR, Autohome, Songhe Capital, computer vision, AR SDK, mobile AR, AR advertising, Shanghai startup