SIDEUP

Founded in 2019 by Waleed Rashed, SIDEUP is a technology company that provides a suite of services tailored for e-commerce businesses, particularly targeting micro, small, and medium-sized enterprises (MSMEs).

The company operates as a one-stop shop, offering a comprehensive platform that integrates logistical support, fulfillment, and delivery services. Businesses can manage their operations through a single real-time dashboard, which allows them to monitor shipments, manage inventory, and track performance. Key services include order fulfillment, warehousing, last-mile delivery, and cash on delivery (COD) collection. This integrated approach allows business owners to outsource their logistics and focus on their core product and marketing activities.

SIDEUP's business model is based on providing these services to e-commerce companies, likely charging fees based on transaction volume, storage space, and the number of shipments handled. The platform is designed to solve common challenges faced by online businesses in emerging markets, such as logistics and payment collection.

In December 2022, the company announced a significant milestone, having raised $1.2 million in a seed funding round. This capital was intended to strengthen its presence in Egypt, fund its expansion into Saudi Arabia, and further develop its range of services for its clients.

Keywords: e-commerce logistics, fulfillment services, last-mile delivery, order management, warehousing, delivery services, MENA logistics, SME support, cash on delivery, supply chain technology