Sideline Sneakers

Sideline Sneakers LLC, operating under the brand name Skicks, was a footwear company that specialized in officially licensed collegiate-inspired sneakers. The company was founded in 2013 by Jordana Schrager, who translated her hobby of creating custom-designed shoes for friends into a commercial venture while she was a student at the University of Michigan. Her mother, Meryl Schrager, was also a business partner.

The business targeted high school and college students by offering canvas sneakers, in both high-top and low-top styles, featuring the logos and colors of various universities. Skicks operated on a direct-to-consumer and wholesale business model. The sneakers were sold online through its own website, as well as in college bookstores and fan shops. A significant part of its revenue model involved licensing agreements with universities, which typically received about 10% of the retail sales price as a fee. In its early years, the company showed promising growth, reporting over $600,000 in revenue after selling more than 10,000 pairs since its launch in August of the previous year, as of a February 2015 report. The retail prices for the sneakers were approximately $59.99 for low-tops and $69.99 for high-tops.

The company was headquartered in Boca Raton, Florida, and manufactured its products in China. It successfully raised $2.98 million in funding, including a Series A venture round in June 2016. However, despite its initial traction and venture backing, Skicks eventually ceased operations, with its status listed as 'Out of Business' as of September 27, 2019.

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