Siansplan

Siansplan.com emerged as a digital solution to assist home cooks in planning meals, founded by the mother-and-son team of Sian and Vincent Breslin. Sian, a trained home economist and proprietor of a cookery school and guesthouse in Ireland, provides the culinary expertise and brand identity. Her journey began teaching Home Economics, followed by running a guesthouse, and later, a cookery school, where she conducted research that led to the development of the Siansplan system. Vincent, an engineer with a Master's degree in sustainable energy, serves as the CEO and CTO, contributing the technical acumen to bring the web application to life. The company's primary mission is to help families control their shopping, optimize health, reduce food waste, and eliminate stress associated with meal preparation.

The business operates as a web application aimed at individuals and families, particularly busy parents, who want to organize their weekly meals efficiently. It addresses common household issues such as the expense of groceries, food wastage, and the time constraints of cooking healthy meals from scratch. Revenue is generated through a subscription-based model, offering different tiers like a free basic plan, a 'Confident Cook' subscription, and a 'Fabulous Foodie Plan', each providing varying levels of access to features like saving meal plans. Initially, the platform also partnered with mySupermarket.co.uk in the UK to facilitate online grocery shopping directly from the generated list. The company was also exploring white-label solutions and strategic partnerships with businesses where food plays a central role.

The core of Siansplan's service is a proprietary color-coded meal planning system designed to structure the user's cooking week. This system categorizes days to balance cooking from scratch, using leftovers, and batch cooking. 'Red' days are for cooking a fresh meal, 'green' days utilize leftovers to minimize waste, 'blue' days involve cooking in larger batches to prepare for future meals, and 'white' days are flexible for reheating, eating out, or having a takeaway. Users can drag and drop recipes from the site's database or their personal collections into a weekly calendar. This action automatically generates a shopping list, which users can then edit based on ingredients they already have. The platform aims to simplify home cooking by providing easy-to-follow recipes with accessible ingredients, moving beyond just being a recipe repository to a comprehensive lifestyle management tool.

Keywords: meal planning, recipe organization, grocery list generator, food waste reduction, family meal prep, home cooking, budget cooking, healthy eating, online meal planner, kitchen management, Sian Breslin, Vincent Breslin, cookery school, sustainable eating, meal prep subscription, colour-coded planner, home economics, family cooking, stress-free meals