Shunya

Shunya is a beverage company that specializes in producing herb-infused, zero-calorie, and zero-sugar drinks aimed at promoting health and wellness. The company serves health-conscious consumers, including diabetics, who are looking for healthier beverage options. Operating in the health and wellness market, Shunya leverages its unique product formulation to differentiate itself from traditional sugary drinks. The business model revolves around direct sales through its website and various retail channels, offering products in multiple pack sizes with discounts for bulk purchases. Revenue is generated through the sale of these beverages, with a focus on customer retention via exclusive offers and giveaways. Shunya has also garnered attention through celebrity endorsements, notably from actress Shraddha Kapoor, which helps in brand positioning and market penetration.

Keywords: herb-infused, zero-calorie, zero-sugar, health, wellness, diabetics, beverages, direct sales, celebrity endorsement, bulk discounts.