Shuffle
We're bringing the next evolution of crypto betting platforms to the world.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | $2.5m | Seed | |
| Total Funding | 000k | ||
Shuffle.com operates as a crypto-native online casino and sportsbook, positioning itself as a next-generation VIP platform. Launched in February 2023 by co-founders Noah Dummett, Darcy Spangler, and Harley Fresh, the company is officially owned and operated by Natural Nine B.V., based in Willemstad, Curacao, and is licensed by the Curaçao Gaming Control Board. Co-founder and CEO Noah Dummett, a self-taught coder who previously worked at FTX, brings a background in crypto to the venture, aiming to leverage this expertise to rapidly scale the company.
The platform targets the global online gambling market, specifically catering to cryptocurrency enthusiasts. Its business model centers on providing a vast array of online gambling options, including over 6,000 games like slots, table games, live casino experiences, and a comprehensive sportsbook. Revenue is generated from the wagers placed by users across these offerings. A key component of its strategy is the affiliate program, which utilizes a wager-share model to incentivize referrals from influencers and publishers, thereby driving user acquisition. The company reports substantial transaction volume, reaching over $1 billion monthly.
Shuffle's core service is its online gambling platform, which supports transactions in numerous cryptocurrencies, including Bitcoin, Ethereum, and its proprietary SHFL token. This crypto-only approach facilitates fast and private transactions. A significant feature is the native $SHFL token, which is integrated into the platform for betting and provides access to a rewards ecosystem. The company employs a tokenomics strategy that includes a buyback and burn program, using 15% of platform revenue to purchase and remove SHFL tokens from circulation, aiming to align the token's value with the platform's growth. Furthermore, Shuffle has implemented a multi-stage airdrop program to reward early and loyal users, distributing a significant portion of the total SHFL supply to drive engagement and retention. The platform also features a VIP program where players unlock rewards and bonuses based on their wagering activity.
Keywords: crypto casino, online gambling, sportsbook, cryptocurrency betting, SHFL token, Noah Dummett, crypto wagering, iGaming, digital currency gambling, online slots, live casino, sports betting, blockchain gambling, affiliate marketing, VIP rewards, tokenomics, airdrop program, crypto payments, online betting, wager-to-earn