Shriram Housing Finance

Formerly known as Shriram Housing Finance (SHFL), Truhome Finance is a housing finance company registered with the National Housing Bank (NHB) since 2011. The company underwent a significant transformation in 2024 following its acquisition by the global private equity firm Warburg Pincus for ₹4,630 crore, leading to its rebranding as Truhome Finance. This strategic acquisition, which included an additional capital infusion, was aimed at fueling the company's growth in the affordable housing segment across India. The existing management team, led by Managing Director and CEO Ravi Subramanian, continues to lead the business.

Ravi Subramanian, a seasoned professional with extensive experience in the banking and finance industry and a management degree from the Indian Institute of Management Bangalore, has been instrumental in steering the company. Under his leadership, the company has focused on a customer-first mindset and empowering employees to foster a dynamic and responsive organizational culture. The company's business model is centered on catering to the under-served and un-served populations, particularly self-employed individuals and those in the informal economic sectors in Tier-II and Tier-III cities. This focus addresses a significant market need for customers who often lack access to formal banking channels.

Truhome Finance's revenue is generated through interest income from its portfolio of lending products. The core offerings include home loans for purchasing new or pre-owned houses, loans for the purchase of plots and subsequent construction, and financing for self-construction on existing plots. The company also provides loans against residential and commercial properties for personal or business purposes, as well as financing for the purchase of commercial properties. A key strategy involves a vertically integrated business model that leverages strong competencies in loan origination and asset valuation. As of early 2025, Truhome Finance operated through a network of over 171 branches with plans for significant expansion. The firm's assets under management (AUM) have shown substantial growth, positioning it as a significant player in the affordable housing finance market.

Keywords: Truhome Finance, housing finance, affordable housing, home loans, mortgage loans, loan against property, self-employed borrowers, Warburg Pincus, Ravi Subramanian, Indian finance, financial services, NBFC, real estate finance, rural housing, semi-urban lending, property purchase loan, construction finance, home extension loan, balance transfer, National Housing Bank