
Showcase Gig
Tokyo-based digital marketing startup company.
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JPY1.0b | Late VC | ||
Total Funding | 000k |
Showcase Gig, established in February 2012 by founder Ken Ishigame, is a technology firm centered on reshaping the retail and dining experience through digital solutions. The company operates in the Online-to-Offline (OMO) market, providing tools that merge digital convenience with physical store operations. Its core offering is the "O:der Platform," a comprehensive suite for mobile ordering, payment, and in-store self-service. This platform is designed to enhance customer experience by allowing personalized, smartphone-based interactions while simultaneously streamlining store management and reducing operational costs.
The business model is anchored in providing these platform services to a range of clients, primarily in the food and beverage and retail sectors. Revenue is generated through the implementation and use of its technology solutions. A key product within the platform is "O:der ToGo," a mobile takeout service that integrates with Google Search and Maps, automatically creating a new sales channel for businesses and simplifying the customer's ordering process. Another significant component is the self-service table ordering system, "SelfU," which further automates the in-store experience.
Showcase Gig has achieved notable milestones, including a series of strategic capital and business alliances with major corporations. Partnerships with JR East, JR West, and JR Kyushu highlight the platform's applicability in high-traffic transit locations. In 2021, the company entered a significant capital and business partnership with Glory, a manufacturer of currency processing equipment, to jointly develop and deploy self-order kiosks, later receiving a substantial follow-on investment of approximately 1 billion yen in late 2022 to deepen this collaboration. By early 2021, the company's total funding had reached approximately 5 billion yen ($48 million). The firm's technology has also received formal recognition, obtaining a patent for its advance ordering and payment service in April 2017.
Keywords: Showcase Gig, O:der Platform, mobile ordering, OMO solutions, restaurant tech, retail tech, self-service kiosks, Ken Ishigame, digital transformation, customer experience platform, in-store technology, mobile payments, takeout service, JR East, JR West, JR Kyushu, Glory, food tech, SelfU, O:der ToGo