Shout For Good

Shout For Good, founded in 2013, operates as a digital fundraising platform designed to connect not-for-profit organizations with a new generation of donors through online and mobile technology. The Australian-based company was co-founded by Jane Martino, a serial entrepreneur with a background in media, marketing, and not-for-profits, including the mindfulness app Smiling Mind. Martino's experience in building successful ventures in both commercial and non-profit sectors fueled the creation of a platform aimed at integrating charitable giving into everyday life. In April 2015, Shout For Good was acquired by ANZ Group Holdings, a move intended to provide financial security and support for the platform's growth while expanding ANZ's philanthropic reach. Following the acquisition, Martino and Chief Technology Officer Charlie Carpinteri joined ANZ to further develop the platform.

The company's business model centers on providing a suite of fundraising tools to registered charities without charging setup, annual, or commission fees on most transactions. This zero-fee structure is made possible through its parent company, ANZ, which supports the platform as part of its corporate social responsibility strategy. Revenue for charities is collected through the platform, and funds are reconciled and remitted twice a month. Shout For Good serves a wide range of not-for-profit clients, from large national organizations like Beyond Blue and Make-A-Wish Australia to smaller community groups.

The platform offers a comprehensive set of products to facilitate donations in various contexts. These tools include 'Shout Button,' a plug-in for charities to accept donations on their own websites; 'Shout SMS,' which allows giving via text message prompts; and 'Shout QR,' enabling donations through scannable codes displayed at events or on materials. For events, the company provides 'Shout Ticketing' for selling and managing digital tickets and 'Shout Auction' for hosting silent or open auctions. The 'Shout Terminal' consists of handheld devices for on-the-spot tap-and-go payments at physical events or public activations. All these activities are managed through a self-serve charity dashboard that provides analytics and reporting on fundraising campaigns. For individual donors, the Shout mobile app and website allow them to donate to their chosen cause, with options to contribute a custom amount or the value of an everyday item like a coffee.

Keywords: digital fundraising, charitable giving, micro-donations, non-profit technology, online donation platform, mobile giving, fundraising tools, charity payment processing, peer-to-peer fundraising, event ticketing for charities, silent auction platform, tap-and-go donations, QR code donations, fundraising campaigns, donor engagement, fee-free fundraising, Australian charities, fintech for good, corporate social responsibility, philanthropic technology