Shopper Media Group
Intelligent digital media solutions in shopping centers across australia.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
* | AUD150m Valuation: AUD150m | Acquisition | |
| Total Funding | 000k | ||
Shopper Media operates in the retail out of home advertising sector, providing targeted and engaging media solutions to connect brands with Australian shoppers. The company leverages its extensive network of 450 shopping centres across Australia to deliver impactful advertising campaigns that reach consumers where they live and shop. Shopper Media serves a diverse range of clients, including major retail brands and advertisers looking to enhance their visibility and drive sales through strategic placements in high-traffic retail environments.
The business model of Shopper Media revolves around offering advertising space within shopping centres, utilizing data insights to optimize campaign performance and maximize return on investment for clients. Revenue is generated through the sale of advertising slots and media solutions tailored to meet the specific needs of each client. By harnessing the power of retail media, Shopper Media aims to elevate the effectiveness of out of home advertising, ensuring brands can connect with consumers at critical decision-making moments.
Keywords: retail advertising, out of home media, targeted campaigns, shopping centres, brand visibility, consumer engagement, data insights, advertising solutions, Australian market, strategic placements.