SHOPLOOOH
Aims to bring quality casual wear that is simple yet fashionable for every lady, expressing the classic of beauty from true soul, enjoying lifestyle with personal taste.
SHOPLOOOH operates as a curated e-commerce platform that aims to simplify the discovery and purchase of products from a variety of independent brands, primarily targeting online shoppers in Southeast Asia, with a focus on Malaysia. The company was brought to life in 2013 by a duo of young entrepreneurs, Ooi Zhi Chan and Ng Sher Vin, who were 22 and 21 years old respectively at the time of founding. Their journey began with an initial investment of RM300, driven by a shared frustration with the fragmented online shopping experience for local fashion brands. This personal pain point directly informed the company's mission: to aggregate and provide a trustworthy, centralized marketplace for consumers to access trendy and affordable fashion items that were otherwise scattered across various social media platforms and individual websites.
The business model is centered on a marketplace concept, earning revenue through a commission-based structure on sales facilitated through its platform. SHOPLOOOH provides a comprehensive service for its partner brands, which includes not only a storefront but also marketing support, payment processing, and customer service, thereby allowing these smaller businesses to reach a wider audience without significant upfront investment. The platform's product assortment is diverse, encompassing clothing, accessories, and other lifestyle goods sourced from various local and regional designers and retailers. For consumers, the key benefit lies in the convenience of a one-stop-shop that vets the sellers, ensuring a level of quality and reliability. One of its distinguishing features has been its strong emphasis on social commerce, leveraging platforms like Instagram to build a community and drive sales, which resonates well with its target demographic of young, digitally-native shoppers.
Keywords: e-commerce marketplace, fashion discovery, independent brands, social commerce, Malaysian startup, online retail, curated shopping, direct-to-consumer, fashion aggregation, lifestyle products