ShopLogic

ShopLogic was established in 2011 by founders Dennis Maskevich, Steve Na, and Kevin Chan. The company operated a promotions management platform designed to assist e-commerce merchants. Its primary function was to help these online businesses manage their promotional marketing by leveraging customer interaction and purchase data. The platform aimed to optimize promotions by determining the most effective offers, identifying the right customer segments to target, and calculating appropriate discount levels. This approach was developed to address the common issue where online merchants feel compelled to offer discounts to meet shopper expectations, which can negatively impact financial margins. ShopLogic's system sought to deliver tailored promotions for individual shoppers, thereby helping merchants increase both margins and sales.

In September 2011, ShopLogic secured $250,000 in a seed funding round led by AngelPad. The company was headquartered in San Francisco, CA, and also had a presence in Los Altos, United States. The business operated within the Media and Information Services (B2B) industry. On May 30, 2013, ShopLogic was acquired and its team was integrated into the acquiring company, a process often referred to as an acqui-hire.

Keywords: promotions management, e-commerce marketing, customer data platform, promotion optimization, discount management, online retail, marketing analytics, customer segmentation, personalized marketing, B2B SaaS, AngelPad, acqui-hire, e-commerce tools, customer interaction data, purchase data analysis, retail technology, marketing automation, conversion optimization, sales growth, margin improvement