Shoplinks

Shoplinks is a dynamic startup that operates in the fast-moving consumer goods (FMCG) sector, focusing on the digitalization and personalization of in-store promotions. Founded by serial entrepreneurs Teresa Condicion and JD Lee, the company aims to bridge the gap between brands, retailers, and shoppers by leveraging data analytics and real-time optimization tools.

Shoplinks serves two primary types of clients: FMCG brands and retailers. For brands, Shoplinks offers data-driven actionable insights that help improve the return on investment (ROI) of their promotions. By creating a single view of shoppers, brands can make better decisions on promotions and see real-time conversions, allowing them to run A/B tests to optimize their spending. For retailers, Shoplinks provides digital tools essential for the post-COVID world, such as a loyalty chatbot that enables shoppers to conveniently access loyalty programs via WhatsApp.

The market Shoplinks operates in is primarily South East Asia, a region that is rapidly embracing digital transformation in retail. The business model revolves around providing a suite of digital tools and data analytics services that help both brands and retailers enhance their promotional strategies. Shoplinks makes money by offering these services on a subscription or usage-based model, charging clients for access to its advanced analytics and optimization tools.

In essence, Shoplinks creates a win-win situation for all stakeholders involved. Brands get to improve their promotional efficiency, retailers can better engage with their customers, and shoppers receive personalized offers that they love. The company is motivated by the tangible impact it delivers and the value it generates for its stakeholders.

Keywords: FMCG, data analytics, promotions, ROI, real-time optimization, loyalty chatbot, digital tools, South East Asia, retail transformation, personalized offers.